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The Power of Brand Storytelling: Connecting with Your Audience on a Deeper Level
How story-driven branding helps you connect with your audiences.
Podcast: The Power of Storytelling in Marketing and Finding Your "Why"
Michelle Loufman, founder of ViaNarrativa, met with Jessica Lindberg from The Heart Strong Podcast to discuss brand storytelling, why it matters and my mission to help brands discover the power of human connection
Personal Branding: What It Is, How to Find Yours, and Why It Matters
What is a personal brand? Get tips on how to discover your personal brand and more effectively connect with your target audiences.
How a Hallmark Diary On a Warm Day in Michigan Inspired ViaNarrativa
This is the story of a Hallmark diary, a camera, and a little girl with big dreams.
What’s the Difference Between a Website Designer and a Website Developer?
If the thought of a DIY website makes you want to run for cover, learn more about how to hire the right person for your custom website.
5 Tips on How to Tell Your Brand Story
Learn how to find and tell your brand story framework to authentically connect with your audiences and not sound smarmy.
How to Make Your Marketing More Effective with Storytelling
Why is it so hard to introduce yourself or land a sale? I dive into a five-part series on how to make marketing more effective by integrating storytelling.