Podcast: The Power of Storytelling in Marketing and Finding Your "Why"

I had the opportunity to join my friend and client Jessica Lindberg on her podcast The Heart Strong, discussing the power of storytelling and how my personal journey with chronic illness was the catalyst to my mission of helping brands build global impact and human connection through story.

Throughout our conversation we dive into what brand storytelling is, why it matters, and some practical tips on how to find and use yours. If you're a nonprofit, service-based business or a career-changer, stories are wildly impactful because of their relatability. Humans will always relate to humans. In business, it's as simple (and as hard) as that.

I hope you’ll take a listen. And if you, or someone you know is interested is learning more about the impact of story, let’s chat!