A POWERFUL BRAND STORY CAN HAVE GLOBAL IMPACT

May 18, 2023

Written By Jessica Bernot

When was the last time you thought about your drinking water and whether or not it was clean enough to drink? For Kalyani Sapkal and her fund development consulting firm Kalyani Consulting, food and water-related social injustice is an every day conversation.

Alleviating the stress of fundraising for small to mid-size nonprofits, Kalyani needed to better define her brand and her “why”, so her clients would trust her passion to improve access to clean water, food and better nutrition.

DEVELOPING A BRAND STORY

Brand storytelling is a powerful tool that can create emotional connections to the brand’s values, mission and purpose. For Kalyani, her brand story, driven by her website, images and most importantly, her message, did not match her passion for helping nonprofits find the donations necessary to solve social injustice.

From better defining her “why” and designing a website that brings it to life, to shooting images that better reflect her mission and lightheartedness, Kalyani’s brand story now reflects her goal to improve the global impact of access to food and water through the nonprofits she serves.

We’re looking forward to sharing the completion of Kalyani’s brand story as her new website is brought to life. We hope her story can provide you the inspiration to consider how imagery and storytelling can have a vast impact on connecting your customers to your “why”.

Are you looking to define your brand story? Let’s chat about how we can help.