WHY TRADITIONAL MARKETING

ISN’T ENOUGH

In my previous role as a fractional Chief Marketing Officer, I’ve seen the pros and cons of traditional marketing communications:

  1. This is the product/service we make or do.

  2. Here are the features and benefits you need.

  3. Buy now before something bad happens!

WE HELP YOU AUTHENTICALLY REACH YOUR CUSTOMERS WITHOUT USING FEAR-BASED TACTICS.

WE’RE NOT IGNORING SALES LANGUAGE. WE’RE ENHANCING IT.

engaging brand narratives help customers understand what you're selling and genuinely connect with your brand

Stories used appropriately in marketing aren’t fluff. We start by creating an effective strategy and a marketing message framework proven to make sales conversations easier, which sets the foundation for virtually everything else you launch.

From there, stories enhance your marketing foundation and are statistically proven to convert leads and grow sales or donations.

A study by OneSpot found that storytelling can increase message recall by up to 22x when compared to presenting
facts alone.

HOW BRAND STORIES MAKE YOUR MARKETING BETTER

  • Elevator pitches that convert more prospects into paying customers

  • Presentations that don’t bore your prospects and lead to better sales conversations

  • Marketing materials that make your mission clear

  • Communications that are more relatable and trustworthy to showcase your amazing mission

  • Marketing content that resonates with your target audience(s) and gets more interactions

  • Fundraising campaigns that touch the heartstrings of your donors and encourage generosity

  • Brand videos and brand photography that create an emotional connection and have a longer shelf life

  • Customer testimonials that authentically endorse your business and convert more sales leads

  • Thought leadership that attracts others to your mission and grows your bottom line

why storytelling should be part of every marketing plan

WHY STORIES FALL FLAT AND HOW TO AVOID THESE STORYTELLING PITFALLS

  • Stories are often too sanitized to make an impact. They need to be vulnerable, emotive and descriptive while respecting the needs of your audience.

  • A story without a connection to your marketing and communications goals is just a cool story, bro.

  • When done well and through the lens of marketing expertise, stories have a long shelf life; we’ll show you how.

  • Wrong. We see you, advertising, and we’re not buying it. Ads have a purpose but they’re a fast hit to land sales. They are part of marketing, but stories ultimately support your long-term marketing “dating game” for sales AND customer loyalty!

START STORYTELLING TODAY

Reach out to us for a 15-minute free consultation and to learn how brand storytelling can make an impact on businesses just like yours.