Humanize Your Business with
BRAND STORYTELLING
FIND YOUR VALUE & CREATE MORE IMPACT
WITH YOUR BUSINESS
Welcome to
VIANARRATIVA
A BRAND STORY COLLECTIVE
At ViaNarrativa, we humanize your business by making you more relatable and visible, help you sell without feeling smarmy, and ultimately empower you to achieve greater social impact.
Our boutique agency loves to help clients alleviate marketing confusion, create a long-term brand roadmap, and integrate emotive storytelling tactics to amplify your value.
99% OF OUR CLIENTS HAVE THESE PROBLEMS
Not sure how to talk about my business
Or, launching a new business: where do I begin?
Sluggish or inconsistent sales
Social media time-suck with no results
Overcomplicated or unclear messaging
Piecemeal marketing to see what sticks vs. a clear roadmap
Bad or incomplete advice from online courses and “experts”
No time to learn marketing (fix it, please)
CONFUSION & RESISTANCE ARE SIGNS YOUR PROSPECTS DON’T UNDERSTAND YOUR VALUE
Our approach isn’t just a cute, one-time story. We combine the science of proven marketing communications tactics with the emotional creativity of storytelling.
Don’t be Basic.
YOU ARE NOT A COMMODITY BRAND
An analysis by Nielsen Consumer Neuroscience found that brand storytelling can increase the value of a product by up to 20x and make it more likely that consumers will pay a premium price.
WE SIMPLIFY YOUR MARKETING CONFUSION
We first address your gaps and build a foundation that attracts awesome clients and helps you close sales more easily.
We enhance that foundation with compelling but strategic storytelling and pragmatic marketing tactics so your prospects relate to and choose you.
WHO BENEFITS FROM
BRAND STORYTELLING?
WE REVEAL YOUR VALUE TO HELP YOU EXPERIENCE ABUNDANCE
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Businesses in service industries or highly competitive markets need a clear differentiation and a reason for clients to choose you above anyone else. Stories also show the value of your services.
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When your business is the mission, it’s critical to get your messaging on point and leverage stories that aren’t sanitized. The result: more awareness to move the hearts of donors, volunteers, and your community.
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When capital and cash flow are wonky in your beginning phase, converting sales leads is important.
An strategy brand strategy, marketing communications plan and integrated storytelling delivers the right message to shorten that lead cycle, from the website to your pitch.
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If you’re selling something less tangible, like a social movement, educational materials, or influential content, a brand story helps you pragmatically articulate your mission and value.
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In a saturated field of coaches and educators who offer promises that disappoint, it’s important to show why you’re not like the rest. Brand storytelling sets you up as a trustworthy mentor who delivers real results with proven success stories.
WHAT IS BRAND STORYTELLING?
Brand storytelling uses the right approach to integrating emotion and narratives in your marketing communications to convey your unique characteristics as a business and what you’re offering.
The connections stories create ultimately humanize your business, boost relatability, and increase your chance for a sale with customers you love.
CLIENT SUCCESS AFTER WORKING WITH US
OUR PROVEN PROCESS GUARANTEES RESULTS
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We can’t fix what we don’t know. This crucial first step is important in taking a deep dive into your business.
Our questionnaire and interviews with you (and in some cases, your clients) is the most important critical first step in us understanding what the core challenges are and how to create a solid plan forward.
By acting as journalists for your business, we can write the appropriate story to move you from a marketing mess to total clarity.
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By recalibrating your GPS, we know you’re on the right path.
After phase I is complete, we develop your brand strategy (your roadmap) and/or your core marketing message.
This involves discovery, goal-setting, and a fully developed core brand narrative (who, what, where, why, how, what makes you unique, etc.) along with actionable steps on how to leverage it immediately.
We also ensure you know who you’re targeting, how to speak to them, and which platforms you should consider. Not all marketing actions require heavy time on social media.
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Once your brand narrative is complete, we support you however best serves your needs and budget.
We can manage brand and marketing activation or coach you through the process.
This can include:
A full brand launch
Integrated storytelling and copywriting
A new or revised website
Content marketing strategy
Social media strategy
Photography and videography
Sales presentations
…and more
Our goal is to ensure that your brand is cohesive, attractive and that you have the foundation built for long-term ROI.
If you’re a solopreneur and have time to implement our plans, you can choose to hire us to coach you on a monthly basis.
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Once your sales and operations are flowing smoothly, we enter the “marketing whisperer” phase: storytelling.
We enhance your marketing with emotive narratives across all your marketing efforts.
In saturated industries and with the rise of content marketing using AI, humanizing your business will be more important than ever.
Our goal is to make your brand relatable on a micro level and show how you are creating an impact in your community.
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Without data, we’re taking a shot in the dark. We help you set up the proper analytics and “scorecards” to ensure that what we’re doing is working.
This step doesn’t have to be complicated; transparency is the goal here. We also ask for metrics from clients (like new leads and closed business) to help us understand how our efforts are getting the results you want and what needs to be adjusted.
5x
….is the average return on investment clients experience after we develop and launch an effective strategy.
MEET THE TEAM
Those fine lines mean we’ve got some serious brand experience.
We’re like journalists who understand marketing.
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Marketing is telling and selling.
Storytelling is showing and emotively influencing.
Both are needed, but it takes skilled professionals who know how to discern the difference, when and how to tap into emotion, how to align storytelling with strategy, AND activate all of it effectively.
We each have 20+ years of experience in our fields to support you in everything from consultation to storytelling integration.
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Stories fall flat because they aren’t emotive, aren’t designed to have marketing “shelf life” or have no connection to your strategy.
As a highly sensitive person (HSP), ViaNarrativa founder and owner Michelle Loufman, with the support of her experienced team tune into a deeper wavelength to dive into the “why”. We put ourselves in your shoes and your clients’ shoes. (That’s a lot of shoes!)
By truly understanding psychological drivers, we ethically create resonant stories and communications that stick.
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We wouldn’t be here if we hadn’t successfully led and ushered hundreds of client projects.
Stories have proven results to increase brand awareness and sales for businesses, yet they’re rarely integrated well into all the possible communications touch-points.
We help you define attainable performance metrics, including qualitative measurements (sales, awareness) and quantitative (confidence, focus) over a reasonable period of time.
We also support you with the right resources or partners in fields beyond our scope of work to ensure total success from start to story.
FACTS
DON’T LIE
92% of consumers want brands to make ads that feel like a story.
55% of consumers are more likely to remember a story than a list of facts.
68% of consumers say that brand stories influence their purchasing decisions.
Companies with compelling brand stories have a 20% increase in customer loyalty.
CLIENT SUCCESS STORIES & TESTIMONIALS
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![Businesses use emotion to better connect with their audiences and land sales]()
WHY CAPITAL INVESTMENT IS MORE THAN MONEY
How Michael Fox from Zorro Capital is Championing Entrepreneurs
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![Storytelling techniques in marketing can attract more funders and sales]()
BORN FROM TRAGEDY: NONPROFIT WITH A HEART STRONG MISSION
How a Story of Resilience Sparked a Mission for Jessica Lindberg and her Heart Strong brand.
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WHO SAYS MACHINES DON'T HAVE A HEART?
How Northwood Machine demonstrates its superior CNC machine capabilities and customer service through the power of story.
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![connect with your audiences through brand narratives when you need to stand out among your competition]()
ADDRESSING THE EMOTIONS BEHIND SPENDING TO LIVE THE LIFE YOU WANT
How Amy Schultz garnered more closed business and evolved her brand nationally national to impact more women.
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![Authentic storytelling in marketing can increase sales, build your brand awareness and launch a mission]()
HELPING WOMEN RECLAIM THEIR IDENTITIES AFTER SEXUAL HARM
How a startup nonprofit, Reclamation Ministry, exceeded its fundraising goals through the power of a consistent message and the use of stories.
LET’S SIMPLIFY YOUR MARKETING.
Get more sales, even if you don’t love selling!
Make your online presence look sophisticated and polished
Increase your community impact.
Be more confident in your mission again.
Focus on what you love most (especially if it’s not marketing!)
START STORYTELLING TODAY
Reach out to us for a 15-minute free consultation and to learn how brand storytelling can make an impact on businesses just like yours.
