Founder + Owner

Storytelling? Marketing? Why not both?

Michelle first fell in love with storytelling when she received her first diary at age 6. Although she wanted a career in journalism, marketing was her path forward.

After 20 years of successfully working her way through a marketing career, Michelle started ViaNarrativa to humanize businesses. She loves to identify and strategically integrate powerful storytelling to help brands be more influential and to make the sales process easier.

As a highly-sensitive entrepreneur (HSE), Michelle uses her intuition and empathic skills uncover each client’s authentic story and activate it through words, images, and/or video. Michelle finds true joy when her clients leverage storytelling to be more relatable and have greater social impact.

You can find her personal work at michelleloufman.com

Creative Project Manager

No one loves checking off her to-do list more than Vicki!

Her gifts as a project manager skillfully free our creative minds while keeping all client projects running smoothly and on time. Vicki ensures clients are prepared and comfortable for photo shoots and brand storytelling projects.

As a mom, Vicki balances her love of project management with cherished time with her kids.

Storytelling Content Marketing Manager

Jess is a communications expert with a background in public relations. She brings a strategic mindset to support marketing content for the business as well as for clients who need consultative support with their digital communications.

When Jess isn’t working on a content calendar, dreaming up reels and other meaningful content, she’s working her second job as an amazing mom to three wonderful boys.