Humanize Your Business with
BRAND STORYTELLING
FIND YOUR VALUE, SAY THE RIGHT THING, AND CREATE MORE IMPACT
Welcome to
VIANARRATIVA
A BRAND STORY COLLECTIVE
At ViaNarrativa, we unravel and uncomplicate the swirling ideas in your head and the marketing confusion that keeps you stuck.
Our boutique agency helps businesses clarify their value, simplify marketing communications, and integrate emotive storytelling to attract more customers, create more impact, and alleviate business overwhelm.
99% OF OUR CLIENTS HAVE THESE PROBLEMS
Not sure how to talk about my business
Sluggish or inconsistent sales
Marketing “shiny object syndrome” (should I be on TikTok?)
Bad or incomplete advice from online courses and “experts”
Resistance or confusion when speaking to prospects about what you do
Not sure where storytelling fits into my marketing
WHAT IS BRAND STORYTELLING?
Brand storytelling blends narratives with practical marketing communications to highlight what makes your business unique. We help you find and define your identity to build trust and create connection with prospects.
By humanizing your brand with authentic communication, storytelling boosts relatability and increases your chances of attracting ideal customers.
You are not a commodity.
DON’T BE BASIC
Statistics show that stories influence emotions and can increase the value of your offer by up to 20x!
Emotions significantly influence behavior in purchases, sales, and donations.
WE SIMPLIFY YOUR
CONFUSION
Get clarity on what you’re about.
Create a solid brand foundation.
Design a plan to help you say the right thing.
Create systems to confidently attract clients and close sales.
Enhance with storytelling.
WHO BENEFITS FROM BRAND STORYTELLING?
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You can’t be another “me too" brand.
Businesses in service industries or highly competitive markets need a clear differentiation—a reason for clients to choose you above anyone else.
Brand clarity and stories also show the value of your services.
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When your business IS the mission, it’s critical to get your messaging on point and leverage stories that aren’t sanitized. The result: more awareness to move the hearts of donors, volunteers, and your community.
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When capital and cash flow are wonky in the beginning, converting sales leads is important.
An strategy brand strategy, marketing communications plan and integrated storytelling delivers the right message to shorten that lead cycle, from the website to your pitch.
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If you’re selling something less tangible, like a social movement, educational materials, or influential content, a brand story helps you pragmatically articulate your mission and value.
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In a saturated field of coaches and educators who offer promises that disappoint, it’s important to show why you’re not like the rest. Brand storytelling sets you up as a trustworthy mentor who delivers real results with proven success stories.
JOURNALIST BRAINS &
MARKETING BRAWN
Our approach isn’t just a cute, one-time story. We combine the science of proven marketing communications tactics with the emotional creativity of storytelling.
5x
the average return on investment clients experience after we develop and launch an effective brand strategy and storytelling messaging.
CLIENT SUCCESS STORIES & TESTIMONIALS
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![Businesses use emotion to better connect with their audiences and land sales]()
WHY CAPITAL INVESTMENT IS MORE THAN MONEY
How Michael Fox from Zorro Capital is Championing Entrepreneurs
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![Storytelling techniques in marketing can attract more funders and sales]()
BORN FROM TRAGEDY: NONPROFIT WITH A HEART STRONG MISSION
How a Story of Resilience Sparked a Mission for Jessica Lindberg and her Heart Strong brand.
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WHO SAYS MACHINES DON'T HAVE A HEART?
How Northwood Machine demonstrates its superior CNC machine capabilities and customer service through the power of story.
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![connect with your audiences through brand narratives when you need to stand out among your competition]()
ADDRESSING THE EMOTIONS BEHIND SPENDING TO LIVE THE LIFE YOU WANT
How Amy Schultz garnered more closed business and evolved her brand nationally national to impact more women.
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![Authentic storytelling in marketing can increase sales, build your brand awareness and launch a mission]()
HELPING WOMEN RECLAIM THEIR IDENTITIES AFTER SEXUAL HARM
How a startup nonprofit, Reclamation Ministry, exceeded its fundraising goals through the power of a consistent message and the use of stories.
FACTS
DON’T LIE
55% of consumers are more likely to remember a story than a list of facts.
68% of consumers say that brand stories influence their purchasing decisions.
Companies with compelling brand stories have a 20% increase in customer loyalty.
